{"title":"Winter offer '26","description":"\u003cp\u003ea discount equivalent to free postage will be added automatically at checkout\u003c\/p\u003e","products":[{"product_id":"modernist-graphic-design","title":"Modernist Graphic Design in Britain 1945-1980 (softback edition)","description":"\u003cp\u003e\u003cstrong\u003eby Ian McLaren and Tony Pritchard\u003c\/strong\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e“An important publication on modernism during that particular period. Very impressive.\" \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"color: #000000;\"\u003eMargaret Calvert, OBE\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e\u003cspan\u003eThe years following the second world war in Britain saw the emergence of what has become known as graphic design. Designers of that period believed their efforts aligned with the rebuilding of society and its infrastructure. Despite acute austerity there was a very positive optimism to what they could contribute. Many challenged developments such as nuclear weapons; apartheid; and promoting trivial products.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eModernist graphic design is characterised by visual attributes such as simple sans-serif typography, the dynamic use of space and grid systems, reductive drawing and cropped photography. Innovative technological advances are embraced, in a functional, economic, and rational ethos.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe authors contend that much of British Modernist graphic design includes an under appreciated and unique sense of wit. The book is the first to provide a representative collection of a number of designers who made a significant and enduring contribution to British visual culture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIan McLaren has worked in more than thirty countries as a graphic designer, consultant, and academic. His work is held in British, German, Polish, Swiss and US collections. He is best known for his work on the Munich Olympics, signing of the Lyon Métro, and France Télécoms ‘Minitél’ user interface. He was British representative on ISO 7001 ‘Symbols internationally tested for public recognition’. He has contributed to numerous books, journals, and reports for international organisations including the European Commission and UNESCO.  \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTony Pritchard was course leader of the Postgraduate Certificate and Diploma in Design for Visual Communication courses at the London College of Communication, University of the Arts, London. He is a former editor of the International Society of Typographic Designers’ journal ‘Typographic’.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eContents\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIntroduction and historical context\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eInfluential schools and colleges\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDesigners’ profiles\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKey people and organisations\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEvolution of group practice\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhat is the legacy?\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\".... a seriously rigorous piece of work, outstanding.\u003c\/strong\u003e\" Mark Farrow RDI \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“It's a remarkable work, offering meticulously researched insights and carefully selected images that chart the story of UK design from the post-war period to 1980. For anyone interested in modernism, this book is a valuable resource and a powerful tool that provides a clear window into the movement's rationale. It should be in every school and uni's library.” \u003c\/strong\u003eMike Dempsey, RDI\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e“A fantastic and sought after publication.”\u003c\/strong\u003e Bryan Edmondson, Sea Design\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSoftback, 432 pages\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFull colour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e170mm x 240mm\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eISBN 978-1-0682995-0-6\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e*NB some of the images shown here are digital impressions, the actual books may be slightly different.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"the modernist","offers":[{"title":"Default Title","offer_id":47958774776013,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/6829\/4349\/files\/Soft_Cover_Book_Mockup_cover.jpg?v=1775671010"},{"product_id":"quiet-light","title":"Quiet Light","description":"\u003cp\u003e\u003cstrong\u003ePhotographs by Gunner Gu\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e'An idea was sown in my head in 2015—that I should photograph the city without its inhabitants. What would that look and feel like, I wondered?' Gunner Gu\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Neue Haas Grotesk Text Pro',sans-serif;\"\u003e\"Gu reveals Manchester in the stillness of dawn, streets deserted, stripped of its inhabitants and steeped in bleached light. His Manchester is never gloomy nor foreboding. He is not interested in glowering concrete nor picturesque shabbiness. He doesn’t fight the colourless skies, endless cranes and garish hoardings, but neither does he dwell on them. Buildings, not mood, are his centrepieces.\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Neue Haas Grotesk Text Pro',sans-serif;\"\u003eHelen Barrett\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eSince 2022, Gunner Gu has been capturing the essence of Manchester’s twentieth-century architecture in the serene stillness of early morning—just after dawn, before the city stirs to life.\u003c\/p\u003e\n\u003cp\u003eThis volume brings together his striking photographs, showing landmarks such as the Toast Rack and the Renold Building, alongside lesser-known buildings like the Guardian Underground Telephone Exchange. Bathed in the soft, milky glow of morning light, these images offer a rare glimpse of the city in its quietest, most dreamlike state.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePhotographs by \u003ca href=\"https:\/\/gunnergu.com\/\"\u003eGunner Gu\u003c\/a\u003e \u003cbr\u003eForeword by Helen Barrett\u003cbr\u003eDesign by \u003ca href=\"https:\/\/steeles.cargo.site\/\"\u003eThomas Steeles\u003c\/a\u003e\u003cbr\u003eHardcover, 168 pages,\u003cbr\u003eColour\u003cbr\u003e250x200mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-7394927-9-3\u003c\/p\u003e\n\u003cp\u003e*NB images shown here are digital impressions, the actual books may be slightly different.\u003c\/p\u003e\n\u003cp\u003eTo coincide with the launch of the book, the modernist will host an\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener noreferrer\" href=\"https:\/\/the-modernist.org\/blogs\/news\/quiet-light\" target=\"_blank\"\u003eexhibition\u003cspan\u003e \u003c\/span\u003e\u003c\/a\u003eof Gu's photographs at its gallery on Port Street in Manchester, from 16.05.25-28.06.25.\u003c\/p\u003e","brand":"the modernist","offers":[{"title":"Default Title","offer_id":55404423807349,"sku":"","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/6829\/4349\/files\/QuietlghtBookCover.jpg?v=1747913829"},{"product_id":"black-country-type-ll","title":"Black Country Type ll","description":"\u003ch2\u003eBlack Country Type II\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eby Tom Hicks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublished May 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eForeword by Robert Plant\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eThe Modernist is pleased to announce our new publication: Black Country Type II.\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eFollowing the overwhelming response to Volume I, we've been inundated with requests for more of Tom's work. This volume features completely new collection of\u003cb\u003e \u003c\/b\u003ehis most recent practice - new images that have never been seen before, capturing a changing landscape before it disappears.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"ssrcss-1nhd1qf-Heading e10rt3ze0\" type=\"headline\" id=\"main-heading\" tabindex=\"-1\"\u003e\u003cspan role=\"text\"\u003e\u003cspan class=\"x_214077254size\"\u003e\u003cstrong\u003e'\u003c\/strong\u003e\u003cb\u003ea startling study of our fractured, crazy place\u003c\/b\u003e\u003c\/span\u003e\u003cb\u003e'\u003c\/b\u003e Robert Plant\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eIn 2023, The Modernist published Black Country Type, the first retrospective book by visual artist Tom Hicks. It sold out quickly and received international attention, including being listed in Dezeen magazine’s top ten architecture and design books of 2023.  \u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eBlack Country Type II is the new instalment in Hicks’ ongoing exploration of the post-industrial landscape of the Black Country.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003e“Black Country Type stands as a profound meditation on how creativity, place and time inform one another and how together they shape identity. Through his attentive eye, Tom Hicks reveals the Black Country not as a landscape of absence but as one of endurance, invention and light. His photographs do more than depict - they redefine” Barry Phipps - Art Historian, University of Cambridge\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eHicks typically takes photographs during freeform walks and cycle rides through the Black Country region, applying a fine art sensibility to his representation of the urban environment.\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eIn this series of images he applies his unique aesthetic, focusing on words, typography, handmade lettering and signs. He also photographs ‘types’ of architectural features, objects and the post-industrial landscape of the area.\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eFor Hicks, photography is “a medium that allows me to synthesise a wide range of interests, including architecture, design, typography, art, popular culture and history”. \u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eKnown for his trademark compositional style, he relies on direct sunlight to illuminate his subject matter. His work also demonstrates a keen eye for the humour and the surreal in everyday life.\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003eThis new volume will appeal to designers, architects, artists, students, the quietly mischievous, and anyone with an interest in photography of the contemporary urban environment.\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003e\u003cspan\u003ePhotographs by Tom Hicks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eForeword by Robert Plant\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDesign by Alfie Hicks\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHardcover, 144 pages,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e250x200mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cf-text cf-text--body cf-text--thin cf-text--spacer1\"\u003e\u003cspan\u003eISBN 978-1-0682995-4-4\u003c\/span\u003e\u003c\/p\u003e","brand":"the modernist","offers":[{"title":"Default Title","offer_id":56882320802165,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0554\/6829\/4349\/files\/BCT_II_mock_up2.jpg?v=1772997328"}],"url":"https:\/\/the-modernist.org\/collections\/winter-offer-26.oembed","provider":"the modernist","version":"1.0","type":"link"}