Otl Aicher pictogram 0602 (cycling) T-Shirt - Black Print


Die Côte d' Azur und Saint Tropez ........
Die Alpen und die Pyrenäen ........

A couple of years ago we did some Otl Aicher cycling t-shirts. People were literally begging for us to re-do them as they all sold out. Well not only have we re-done them we have refreshed the colours and remixed the logo a little bit.

Available in Tour de France Yellow, Giro Pink, Vuelta Red as well as many other colours. We are also offering the choice of graphic in white or black. (*pink currently discontinued)

The graphic branding for the 1972 Munich Olympics by Otl Aicher and his Dept. XI, is seen by many as the high watermark for Modernist graphic design.

One of the most enduring graphical legacies of the Munich design programme, are the wayfaring pictograms, designed by Gerhard Joksch, used to guide people around the Olympic site and also used extensively across a range of visual material needed for a modern Olympic games.

We know lots of you are keen cyclists, so when it came to decide what sport to pick, cycling was the obvious first choice. In the future we could, of course, extend the range into other sports - so hold tight, all you kayakers and show jumpers out there.

The pictogram and text, following the guidelines set out by Otl, is printed in black.

The t-shirts are Gildan Softstyle.

This is an officially licensed product - pictograms © Otl Aicher.

Special thank you to Trevor Johnson for creative direction and helping bring this project to fruition.

Cost : £22 plus p&p

*NB - these items are print on demand so please be EXTRA CAREFUL in choosing the correct colour and size. These items are NOT available for 'pick up'. Actual colours may differ slightly from those viewed on a screen.

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